{"id":691,"date":"2020-12-20T00:53:10","date_gmt":"2020-12-19T22:53:10","guid":{"rendered":"http:\/\/bagdonas.net\/wp\/?page_id=691"},"modified":"2024-11-06T13:09:57","modified_gmt":"2024-11-06T11:09:57","slug":"rinka","status":"publish","type":"page","link":"https:\/\/socialinisverslas.inovacijuagentura.lt\/en\/learning-platform\/rinka\/","title":{"rendered":"The market"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignfull tw-pb-0\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center tw-cols-stack-md tw-gutter-large is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Klientai<\/h2>\n\n\n\n<p>Paskutin\u0117s mokym\u0173 temos yra skirtos geriau susipa\u017einti su savo klientais ir rinka. Da\u017eniausiai susiklosto taip, kad socialini\u0173 versl\u0173 naudos gav\u0117jai yra tie, kas i\u0161gyvena problem\u0105, ta\u010diau u\u017e paslaugas sumoka ka\u017ekas kitas. Tai &#8211; j\u016bs\u0173 verslo klientai. Nepelnius klient\u0173 prielankumo, niekaip negal\u0117site sukurti tvaraus socialinio verslo modelio ir u\u017etikrinti ilgalaikio finansinio stabilumo savo organizacijai. Kvie\u010diame panagrin\u0117ti savo rink\u0105 &#8211; suprasti, kas yra j\u016bs\u0173 klientai, kiek j\u0173 yra ir kas jiems svarbu. Atsakymai \u012f \u0161iuos klausimus yra itin svarb\u016bs j\u016bs\u0173 socialinio verslo komercinei s\u0117kmei!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/socialinisverslas.inovacijuagentura.lt\/wp-content\/uploads\/2020\/12\/problema-9.png\" alt=\"\" class=\"wp-image-977\" style=\"width:714px;height:475px\" srcset=\"https:\/\/socialinisverslas.inovacijuagentura.lt\/wp-content\/uploads\/2020\/12\/problema-9.png 750w, https:\/\/socialinisverslas.inovacijuagentura.lt\/wp-content\/uploads\/2020\/12\/problema-9-300x200.png 300w, https:\/\/socialinisverslas.inovacijuagentura.lt\/wp-content\/uploads\/2020\/12\/problema-9-16x12.png 16w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light tw-pt-0 tw-pb-0\" style=\"min-height:94px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-accent-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-size:41px\"><strong>PAMATYK<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Daugiau socialinio verslo - ma\u017eiau problem\u0173! T5 Rinka\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/qHyJYAb-ioI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light is-position-center-center is-style-default tw-pt-0 tw-pb-0\" style=\"min-height:101px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f6c532\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center tw-text-wide\" style=\"font-size:41px\">SU\u017dINOK<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Prad\u0117kime nuo pa\u010di\u0173 prad\u017ei\u0173<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide tw-justify-center is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-larger-font-size\">Kas yra j\u016bs\u0173 klientas?<\/h4>\n\n\n\n<p><strong>Vis\u0173 pirma, kuo tiksliau atsakykite \u012f klausim\u0105 &#8211; kam pardavin\u0117site savo paslaugas ar prekes?<\/strong> Ne\u017einodami ir tiksliai ne\u012fvardin\u0119 savo tikslin\u0117s rinkos, rizikuojate nukreipti savo marketinginius ir kitus resursus neteisinga linkme. Tai ne tik nepadidins pardavim\u0173, bet ir gali lemti nuostol\u012f.&nbsp;<\/p>\n\n\n\n<p class=\"has-accent-background-color has-background\">Ar tai \u017emon\u0117s, ar institucijos? Ar galima dar kaip nors patikslinti- geografi\u0161kai (Klaip\u0117dos miesto gyventojai, region\u0173 mokyklos), pagal pajamas, biud\u017eet\u0105 (jei tai \u012fstaigos), i\u0161silavinim\u0105, kitas savybes (am\u017ei\u0173, \u0161eimynin\u0119 pad\u0117t\u012f, profesij\u0105). Pasistenkite b\u016bti kuo tikslesni.&nbsp;<\/p>\n\n\n\n<p class=\"has-accent-background-color has-background\">Kitas svarbus aspektas, aktualus socialiniam verslui &#8211; atsakyti \u012f klausim\u0105, ar j\u016bs\u0173 klientai pirks j\u016bs\u0173 prekes\/paslaugas, ar j\u016bs\u0173 kuriam\u0105 poveik\u012f. \u017dinoma, da\u017eniausiai atsakymas \u012f \u0161\u012f klausim\u0105 n\u0117ra A arba B, teisingiau b\u016bt\u0173 tok\u012f klient\u0173 pasiskirstym\u0105 \u012fsivaizduoti ir atvaizduoti skal\u0117je: \u201ca\u0161 noriu pirkti j\u016bs\u0173 produkt\u0105\u201d -&gt; \u201ca\u0161 perku abu!\u201d -&gt; \u201ca\u0161 noriu pirkti kuriam\u0105 poveik\u012f\u201d.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"604\" src=\"https:\/\/socialinisverslas.inovacijuagentura.lt\/wp-content\/uploads\/2020\/12\/rinka-2.png\" alt=\"\" class=\"wp-image-800\" style=\"width:740px;height:483px\" srcset=\"https:\/\/socialinisverslas.inovacijuagentura.lt\/wp-content\/uploads\/2020\/12\/rinka-2.png 889w, https:\/\/socialinisverslas.inovacijuagentura.lt\/wp-content\/uploads\/2020\/12\/rinka-2-300x204.png 300w, https:\/\/socialinisverslas.inovacijuagentura.lt\/wp-content\/uploads\/2020\/12\/rinka-2-768x522.png 768w, https:\/\/socialinisverslas.inovacijuagentura.lt\/wp-content\/uploads\/2020\/12\/rinka-2-16x12.png 16w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">Komerciniai klientai<\/span><\/h3>\n\n\n\n<p>\u0160is klient\u0173 tipas aktualus socialiniams verslams, kurie dalyvauja bendroje rinkoje ir pardavin\u0117ja savo paslaugas ar produktus, konkuruodami su kitais pana\u0161iais verslais. Pavyzd\u017eiui, j\u016bs \u012fk\u016br\u0117te kavin\u0119, kurioje suteikiate darbo galimybes pab\u0117g\u0117liams, arba j\u016bs\u0173 verslas pardavin\u0117ja papuo\u0161alus, kuriuos gamina sunkiai besiver\u010dian\u010dios vieni\u0161os mamos. J\u016bs\u0173 potencial\u016bs klientai gali rinktis i\u0161 vis\u0173 miesto kavini\u0173 ir vis\u0173 pasaulio papuo\u0161al\u0173, tod\u0117l tokiame verslo modelyje yra b\u016btina u\u017etikrinti, kad j\u016bs\u0173 paslauga ar produktas yra konkurencingi rinkoje. J\u016bs\u0173 produktai ar paslaugos turi b\u016bti patraukl\u016bs ne vien d\u0117l socialinio aspekto, bet ir prana\u0161esni u\u017e savo konkurentus kainos, kokyb\u0117s, dizaino ir kitais bruo\u017eais.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">Poveik\u012f perkantys klientai<\/span><\/h3>\n\n\n\n<p class=\"tw-mb-0\">Kitoje pus\u0117je yra situacija, jei j\u016bs\u0173 klientas perka j\u016bs\u0173 kuriam\u0105 poveik\u012f. Da\u017eniausiai tokie klientai yra valstybin\u0117s institucijos, savivaldyb\u0117s. Tokie klientai yra pasiry\u017e\u0119 mok\u0117ti u\u017e i\u0161spr\u0119st\u0105 problem\u0105, tad jiems gerokai aktualiau yra j\u016bs\u0173 \u012frodymai, kad j\u016bs\u0173 si\u016blomas sprendimas tikrai veikia ir kuria \u017eadam\u0105 socialin\u012f poveik\u012f. Jeigu valstyb\u0117 nori i\u0161spr\u0119sti vieni\u0161\u0173 seneli\u0173 psichologin\u0117s sveikatos problem\u0105, o j\u016bs galite faktais pagr\u012fsti, kad j\u016bs\u0173 sprendimas suma\u017eina senjor\u0173 tikimyb\u0119 susirgti depresija 75%, ko gero, klientui jau bus ne taip svarbu, ar j\u016bs\u0173 sprendimas yra senjor\u0173 lankymas, ar sporto treniruot\u0117s. Nenorime pasakyti, kad poveikio pirk\u0117jams nebus svarbus j\u016bs\u0173 sprendimas, arba kad galima nesir\u016bpinti paslaugos kokybe &#8211; \u0161ie niuansai i\u0161lieka kertin\u0117mis verslo dalimis. Svarbu suprasti, kad pardavin\u0117jant poveik\u012f, metodika, jos patikimumas ir paslaug\u0173 kokyb\u0117 yra neatsiejama j\u016bs\u0173 sprendimo dalis. Sprendimo, kuris gali sukurti teigiam\u0105 poveik\u012f, u\u017e kur\u012f j\u016bs\u0173 klientai yra pasiry\u017e\u0119 mok\u0117ti.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center tw-text-wide has-background-color has-accent-background-color has-text-color has-background\">Apibendrinant, gr\u012f\u017ekime prie klausimo: kas yra j\u016bs\u0173 tikslin\u0117 rinka? \u012evardinkite j\u0105 kaip \u012fmanoma tiksliau: ar tai \u017emogus, ar institucija, visoje Lietuvoje ar konkre\u010diame mieste, rajone, kokias pajamas ar biud\u017eet\u0105 turi. \u012evardinkite ir kitas savybes, kurios pad\u0117t\u0173 susiaurinti ir apsibr\u0117\u017eti savo klient\u0173 rat\u0105.&nbsp;<\/p>\n\n\n\n<p class=\"tw-text-wide\">Grei\u010diausiai j\u016bs\u0173 verslas tur\u0117s daugiau nei vien\u0105 tikslin\u0119 rink\u0105. Kadangi j\u0173 charakteristikos tarpusavyje gali skirtis, nerekomenduojame bandyti j\u0173 vis\u0173 suplakti \u012f vien\u0105. Jeigu m\u0117ginsime kelet\u0105 tikslini\u0173 rink\u0173 apib\u016bdinti kaip vien\u0105, gali b\u016bti, kad apibr\u0117\u017eimas taps pana\u0161us \u012f \u201cvisi \u017emon\u0117s\u201d. Tam, kad to i\u0161vengtume, reik\u0117t\u0173 \u012fsivardinti kelet\u0105 skirting\u0173 tikslini\u0173 rink\u0173 ir \u017eemiau pateiktus pratimus atlikti apie kiekvien\u0105 i\u0161 j\u0173. Paprastumo d\u0117lei, kol kas prad\u0117kite nuo tos, kuri jums atrodo svarbiausia &#8211; nes yra did\u017eiausia arba nes planuojate prad\u0117ti b\u016btent nuo \u0161ios.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background tw-top-shape-organic\" style=\"background-color:#ebf9f9\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Idealaus kliento profilis<\/h2>\n\n\n\n<p class=\"tw-text-wide\"><strong>Jeigu j\u016bs\u0173 galvoje jau yra tikslin\u0117s rinkos apibr\u0117\u017eimas, kvie\u010diame susipa\u017einti su ja i\u0161 ar\u010diau, sukuriant idealaus kliento profil\u012f. Lygiai taip, kaip ir analizuojant savo naudos gav\u0117jus, svarbu atsistoti \u012f konkretaus kliento viet\u0105, suprasti, kaip jis m\u0105sto, elgiasi ir kod\u0117l priima sprendimus. Tai pad\u0117s jums nuspr\u0119sti, kokiais kanalais geriausia pasiekti savo klientus, kaip su jais bendrauti, kaip pritaikyti savo pardavimo proces\u0105.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"tw-text-wide\">Galvojant apie pardavimo proces\u0105, svarbu suprasti, kad da\u017enai vartotoj\u0173 priima sprendimus, nes nori i\u0161spr\u0119sti problem\u0105 arba patenkinti poreik\u012f. Kalbant labai primityviai, pavyzd\u017eiui, pirkdami akinius, \u017emon\u0117s sprend\u017eia regos problem\u0105, o \u012fsigydami mobil\u0173j\u012f telefon\u0105, jie patenkina savo poreik\u012f susisiekti ir bendrauti su kitais \u017emon\u0117mis. Pagalvokite, kokius poreikius turi arba kokias problemas nori i\u0161spr\u0119sti \u017emon\u0117s ar institucijos, kurioms j\u016bs norite parduoti savo produktus ar paslaugas.&nbsp;<\/p>\n\n\n\n<p class=\"tw-text-wide\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\"><strong>Apgalvoj\u0119 tai, u\u017epildykite savo idealaus kliento profil\u012f. Jums pad\u0117s lentel\u0117je esan\u010dios skiltys ir klausimai. Prisiminkite, kad \u0161ie klausimai yra tik gidas, mintyse galite juos papildyti arba pakreipti jums tinkama linkme.\u00a0<\/strong><\/span><\/p>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center tw-text-wide has-background-background-color has-background\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">Patarimai<\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide tw-cols-card tw-cols-card-white is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">D\u0117mesys \u012f asmen\u012f<\/span><\/h3>\n\n\n\n<p><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">Person\u0105 \u012fsivaizduokite kaip konkret\u0173 \u017emog\u0173 su vardu ir pavarde. Jeigu galite, ant popieriaus lapo nupie\u0161kite jo portret\u0105 arba i\u0161sirinkite nuotrauk\u0105.<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">Konkretumas<\/span><\/h3>\n\n\n\n<p><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">Pildydami lentel\u0119 galvokite apie situacijas, kai jis\/ji susiduria su problema.<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">A\u0161 galvoju, kad&#8230;<\/span><\/h3>\n\n\n\n<p><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">Atsakymus \u012f klausimus formuluokite pirmuoju sakiniu. Pavyzd\u017eiui, \u201ca\u0161 galvoju, kad..\u201d, \u201cman baisu, nes\u2026\u201d, \u201clabai nor\u0117\u010diau, kad\u2026<\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"tw-text-wide\">Pastaba:<\/p>\n\n\n\n<p class=\"tw-text-wide\">Jeigu j\u016bs\u0173 tikslin\u0119 rink\u0105 sudaro kitos institucijos arba organizacijos (B2B arba B2G pardavimai), lentel\u0119 pildykite galvodami apie \u017emog\u0173, kuris priimt\u0173 sprendim\u0105, ar \u012fsigyti paslaugas. Pavyzd\u017eiui, mokyklos direktorius, atitinkamo savivaldyb\u0117s skyriaus darbuotojas.&nbsp;<\/p>\n\n\n\n<p class=\"tw-text-wide\">Tokiu atveju \u012f tam tikrus klausimus atsakin\u0117kite galvodami apie jo profesinius, o ne asmeninius i\u0161gyvenimus. Pavyzd\u017eiui, kokius produktyvumo rodiklius jam reikia pasiekti, kas apsunkina jo darb\u0105, kokie jo darbo rezultatai yra laukiami organizacijoje.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light tw-pt-0 tw-pb-0\" style=\"min-height:114px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-accent-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center tw-rounded\">I\u0160BANDYK<\/h2>\n\n\n\n<p class=\"has-text-align-center tw-text-wide\">U\u017epildyk \u017eemiau esan\u010dius laukus &#8211; tavo atsakymai bus i\u0161saugoti automati\u0161kai!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Idealaus kliento profilis<\/h2>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide tw-gutter-large tw-cols-card tw-cols-card-gray is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">Koks tavo idealaus kliento vardas?<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p1' class='se_field'><\/textarea><p id='se_field_status_t5p1' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left tw-text-wide\" id=\"block-8b2978f8-7dd3-42e1-9f0e-24f578bbff72\">Kas?<\/h3>\n\n\n\n<div class=\"wp-block-columns alignwide tw-cols-card tw-cols-card-gray is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">BENDRA INFORMACIJA<\/h3>\n\n\n\n<p>Veikla? Karjera? \u0160eimynin\u0117 situacija?<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p2' class='se_field'><\/textarea><p id='se_field_status_t5p2' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">DEMOGRAFIJA <br> <\/h3>\n\n\n\n<p id=\"block-e385bf91-92e3-4c96-9540-521d31731535\">Am\u017eius? Lytis? Pajamos? Geografija?<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p3' class='se_field'><\/textarea><p id='se_field_status_t5p3' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">ASMENYB\u0116 <br> <\/h3>\n\n\n\n<p>B\u016bdo bruo\u017eai? Bendravimo ypatumai?<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p4' class='se_field'><\/textarea><p id='se_field_status_t5p4' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">VERTYB\u0116S <br> <\/h3>\n\n\n\n<p>Kas svarbu? <br> Kas motyvuoja?<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p5' class='se_field'><\/textarea><p id='se_field_status_t5p5' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left tw-text-wide\" id=\"block-8b2978f8-7dd3-42e1-9f0e-24f578bbff72\">Situacija<\/h3>\n\n\n\n<div class=\"wp-block-columns alignwide tw-cols-card tw-cols-card-gray is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">M\u0116GSTA\/NEM\u0116GSTA<\/h3>\n\n\n\n<p>K\u0105 m\u0117gsta veikti? Ko nem\u0117gsta?<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p6' class='se_field'><\/textarea><p id='se_field_status_t5p6' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">I\u0160\u0160\u016aKIAI <br> <\/h3>\n\n\n\n<p id=\"block-e385bf91-92e3-4c96-9540-521d31731535\">Kokius i\u0161\u0161\u016bkius kelia <br> problema?<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p7' class='se_field'><\/textarea><p id='se_field_status_t5p7' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">ELGESYS<\/h3>\n\n\n\n<p>Kaip elgiasi, susid\u016br\u0119s su problema?<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p8' class='se_field'><\/textarea><p id='se_field_status_t5p8' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">K\u0104 JAU\u010cIA? <br> <\/h3>\n\n\n\n<p>Kaip jau\u010diasi, kai i\u0161gyvena problem\u0105?<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p9' class='se_field'><\/textarea><p id='se_field_status_t5p9' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">NORAI<\/h3>\n\n\n\n<p>Apie k\u0105 svajoja? Kas b\u016bt\u0173 ideali situacija ir s\u0117km\u0117 jo akimis?<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p10' class='se_field'><\/textarea><p id='se_field_status_t5p10' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left tw-text-wide\" id=\"block-8b2978f8-7dd3-42e1-9f0e-24f578bbff72\">Aplinka<\/h3>\n\n\n\n<div class=\"wp-block-columns alignwide tw-cols-card tw-cols-card-gray is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">K\u0104 MATO APLINK?<\/h3>\n\n\n\n<p><br> <br> <\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p11' class='se_field'><\/textarea><p id='se_field_status_t5p11' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">K\u0104 GIRDI APLINK? <br><br> <\/h3>\n\n\n\n<p id=\"block-e385bf91-92e3-4c96-9540-521d31731535\">K\u0105 sako artimieji, draugai, kolegos?<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p12' class='se_field'><\/textarea><p id='se_field_status_t5p12' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">I\u0160 KUR GAUNA INFORMACIJ\u0104?<br> <\/h3>\n\n\n\n<p>I\u0161 aplinkini\u0173, interneto, knyg\u0173, specialist\u0173&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p13' class='se_field'><\/textarea><p id='se_field_status_t5p13' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light is-position-center-center is-style-default tw-pt-0 tw-pb-0\" style=\"min-height:101px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f6c532\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center\" style=\"font-size:41px\">SU\u017dINOK<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Tikslin\u0117s rinkos dydis<\/strong><\/h2>\n\n\n\n<p class=\"tw-text-wide\">Lygiai taip, kaip ir analizuojant savo naudos gav\u0117j\u0173 auditorij\u0105, tikslin\u0117s rinkos analiz\u0117je<strong> taip pat apskai\u010diuosime jos dyd\u012f. <\/strong><span class=\"has-inline-color has-accent-color\">Juk nuo to, kiek yra klient\u0173, pasiry\u017eusi\u0173 mok\u0117ti u\u017e j\u016bs\u0173 paslaugas, tiesiogiai priklauso paklausa j\u016bs\u0173 produktui, organizacijos finansiniai srautai.<\/span> \u0160\u012fkart \u017eengsime papildom\u0105 \u017eingsn\u012f ir rinkos dyd\u012f apskai\u010diuosime ne tik kaip potenciali\u0173 klient\u0173 skai\u010di\u0173, bet ir pabandysime \u012fvertinti, koks yra rinkos dydis pinigais.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide tw-gutter-large is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">Duomenys, duomenys, duomenys<\/h3>\n\n\n\n<p>Tam, kad apskai\u010diuotume rinkos, kurioje veikiame, dyd\u012f, reik\u0117s paie\u0161koti duomen\u0173, statistikos, atlikt\u0173 tyrim\u0173, priimti kelet\u0105 prielaid\u0173. N\u0117ra vieno teisingo kelio ar universalios formul\u0117s, pagal kuri\u0105 b\u016bt\u0173 galima apskai\u010diuoti rinkos dyd\u012f. J\u016bs\u0173 keli\u0105 iki rinkos dyd\u017eio apskai\u010diavimo padiktuos informacija ir duomenys, kuriuos jau turite ir kuriuos galima surasti.&nbsp;<\/p>\n\n\n\n<p><strong>Jeigu ruo\u0161iat\u0117s gaminti labai komercin\u012f produkt\u0105 ir rinkoje konkuruoti su juo (pavyzd\u017eiui, pardavin\u0117site kavos pupeles), gali b\u016bti, kad rinkos dyd\u017eio paskai\u010diavimai jau yra atlikti (galima rasti kavos pupeli\u0173 rinkos dyd\u012f). Vis\u0173 pirma rekomenduojame paie\u0161koti toki\u0173 duomen\u0173 ir atsispirti nuo j\u0173.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">Nepavyko rasti?<\/h3>\n\n\n\n<p>Jeigu patikimos informacijos surasti nepavyko,<strong> ie\u0161kokite duomen\u0173, kurie pad\u0117t\u0173 rinkos dyd\u012f \u012fsivertinti patiems. <\/strong>Panagrin\u0117kime pavyzd\u012f  &#8211; socialinis verslas gamina l\u016bpda\u017eius moterims ir ketina juos pardavin\u0117ti kaimynin\u0117je Latvijos rinkoje. Suskai\u010diuokime \u0161io verslo tikslin\u0117s rinkos dyd\u012f.<\/p>\n\n\n\n<p>Pradedame nuo to, kad Latvijoje gyvena<span class=\"has-inline-color has-accent-color\"> du milijonai gyventoj\u0173. Pus\u0117 j\u0173 &#8211; moteri\u0161kos lyties. <\/span>Galima rasti informacijos, kad pagal am\u017eiaus pasiskirstym\u0105, ma\u017edaug <span class=\"has-inline-color has-accent-color\">65%<\/span> gyventoj\u0173 patenka \u012f am\u017eiaus kategorij\u0105, kuriai m\u016bs\u0173 produktas gal\u0117t\u0173 b\u016bti aktualus &#8211; taigi gauname<span class=\"has-inline-color has-accent-color\"> 650 t\u016bkstan\u010di\u0173<\/span>. Atlik\u0119 kelet\u0105 paprast\u0173 veiksm\u0173 turime skai\u010di\u0173, patikslint\u0105 pagal demografinius rodiklius. <\/p>\n\n\n\n<p>Suprantama, kad ne visos Latvijos moterys naudoja kosmetik\u0105, ne\u017einome, kokiu da\u017enumu j\u0105 naudoja. Metas paie\u0161koti rinkos tyrim\u0173 ir apklaus\u0173 rezultat\u0173. Galima rasti statistini\u0173 paskai\u010diavim\u0173, kad vidutini\u0161kai viena moteris tokiam kosmetikos tipui per metus i\u0161leid\u017eia<span class=\"has-inline-color has-accent-color\"> 7,7 euro<\/span>. Suskai\u010diuojame, kad rinkos dydis apytiksliai siekia<span class=\"has-inline-color has-accent-color\"> 5 milijonus eur\u0173.<\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center tw-text-wide has-accent-background-color has-background\"><strong>Kai \u017einome rinkos dyd\u012f, reikia nuspr\u0119sti, koki\u0105 rinkos dal\u012f ketinate u\u017eimti. Tarkime, realisti\u0161kai \u012fsivertinome, kad pirmais metais planuojame u\u017eimti 3% rinkos. Tai rei\u0161kia, kad m\u016bs\u0173 planas ir tikslas yra u\u017edirbti 150 000 eur\u0173 per pirmuosius metus.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"tw-text-wide\">\u017dinant \u0161\u012f skai\u010di\u0173, galima \u012fsivertinti, ar toks rinkos dydis yra pakankamas \u012f j\u0105 \u012f\u017eengti, ir ar tai b\u016bt\u0173 tvarus sprendimas i\u0161 finansin\u0117s perspektyvos.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light tw-pt-0 tw-pb-0\" style=\"min-height:114px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-accent-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center tw-rounded\">I\u0160BANDYK<\/h2>\n\n\n\n<p class=\"has-text-align-center tw-text-wide\">U\u017epildyk \u017eemiau esan\u010dius laukus &#8211; tavo atsakymai bus i\u0161saugoti automati\u0161kai!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading tw-text-wide\">Apskai\u010diuokite savo tikslin\u0117s rinkos dyd\u012f<\/h2>\n\n\n\n<p class=\"tw-text-wide\">Kaip ir min\u0117jome, yra daugyb\u0117 skirting\u0173 keli\u0173, kaip galima apskai\u010diuoti rinkos dyd\u012f. Pavyzd\u017eiui, jei ruo\u0161iat\u0117s dirbti su vaikais ir pardavin\u0117ti paslaugas mokykloms &#8211; suskai\u010diuokite, kiek mokykl\u0173 yra tame regione, kuriame planuojate veikti. Tada dal\u012f mokykl\u0173, kurias planuojate pasiekti, padauginkite i\u0161 savo paslaugos kainos. Dar vienas kelias gal\u0117t\u0173 b\u016bti rinkos dyd\u012f vertinti susumavus vis\u0173 konkurent\u0173 apyvartas.&nbsp;<\/p>\n\n\n\n<p class=\"tw-text-wide\">Gaila, ta\u010diau n\u0117ra vieno stebuklingo algoritmo ar visuotinai priimtinos veiksm\u0173 sekos, kaip apskai\u010diuoti rink\u0105. Tai priklauso nuo j\u016bs\u0173 unikalaus atvejo ir to, koki\u0173 duomen\u0173 galima rasti. Nei\u0161sig\u0105skite, jei reik\u0117s priimti \u0161iek tiek neapibr\u0117\u017et\u0173 prielaid\u0173. Ta\u010diau gauti bent kiek tikslesn\u012f skai\u010di\u0173 bus kur kas naudingiau, nei sp\u0117ti aklai.&nbsp;<\/p>\n\n\n\n<p class=\"tw-text-wide\">Rinkos dydis yra viena reik\u0161mingiausi\u0173 metrik\u0173 j\u016bs\u0173 verslo planavime &#8211; tod\u0117l rekomenduojame investuoti laiko, atlikti i\u0161sami\u0105 duomen\u0173 analiz\u0119 ir pasistengti priart\u0117ti prie kuo tikslesnio skai\u010diaus.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide tw-cols-card tw-cols-card-gray is-layout-flex wp-container-core-columns-is-layout-d0b3c9c8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">POTENCIALI\u0172 PIRK\u0116J\u0172 SKAI\u010cIUS<\/h3>\n\n\n\n<p>Raskite duomen\u0173, kiek asmen\u0173 (institucij\u0173 ir kt.) tur\u0117t\u0173 motyvacijos \u012fsigyti j\u016bs\u0173 kuriam\u0105 poveik\u012f ir\/ar produkt\u0105\/paslaug\u0105?<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p14' class='se_field'><\/textarea><p id='se_field_status_t5p14' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">VIDUTIN\u0116S I\u0160LAIDOS<br> <\/h3>\n\n\n\n<p id=\"block-e385bf91-92e3-4c96-9540-521d31731535\">Kiek klientas vidutini\u0161kai per metus i\u0161leid\u017eia tokioms paslaugoms\/prek\u0117ms\/socialiniam poveikiui?<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p15' class='se_field'><\/textarea><p id='se_field_status_t5p15' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">RINKOS DYDIS EURAIS<br> <\/h3>\n\n\n\n<p id=\"block-e385bf91-92e3-4c96-9540-521d31731535\">Sudauginkite pirk\u0117j\u0173 skai\u010di\u0173 ir j\u0173 vidutines i\u0161laidas<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p16' class='se_field'><\/textarea><p id='se_field_status_t5p16' class='se_field_status'><\/p><input type='hidden' class='se_topic_page_id' value='0' \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\">J\u016aS\u0172 U\u017dIMAMA RINKOS DALIS <\/h3>\n\n\n\n<p id=\"block-e385bf91-92e3-4c96-9540-521d31731535\">\u012evertinkite, kiek rinkos norite u\u017eimti\/u\u017eimate<\/p>\n\n\n\n<figure class=\"wp-block-image tw-mt-0 tw-mb-0\"><textarea id='se_field_t5p17' class='se_field'><\/textarea><p id='se_field_status_t5p17' class='se_field_status'><\/p><input type='hidden' 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href=\"https:\/\/socialinisverslas.inovacijuagentura.lt\/wp-content\/uploads\/2020\/12\/Pratybu-uzduotys-Idealaus-kliento-profilis.pdf\">Parsisi\u0173sk idealaus kliento profilio \u0161ablon\u0105<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/knowhow.ncvo.org.uk\/tools-resources\/business-plan-template\/writing-your-business-plan\/4-our-market\" data-type=\"URL\" data-id=\"https:\/\/knowhow.ncvo.org.uk\/tools-resources\/business-plan-template\/writing-your-business-plan\/4-our-market\" target=\"_blank\">Business Plan: Our Market<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/learn.marsdd.com\/article\/how-to-estimate-market-size-business-and-marketing-planning-for-startups\/\" data-type=\"URL\" data-id=\"https:\/\/learn.marsdd.com\/article\/how-to-estimate-market-size-business-and-marketing-planning-for-startups\/\" target=\"_blank\">How to estimate market size: Business and marketing planning for startups<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/istartup.eu\/lt\/lessons\/rinkos-tyrimas\/?fbclid=IwAR2Y-WnXJuJ5Sni_SCJ0RJOmtBbA-KGRKrzQ0HG2aWOxsbVWEojpMoqIsio\">Rinkos tyrimas<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-subtle-background-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Pasiruo\u0161ei kitai temai?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/socialinisverslas.inovacijuagentura.lt\/learning-platform\/poveikio-matavimas\/\">Ankstesn\u0117 tema<\/a><\/div>\n\n\n\n<div class=\"wp-block-button socialent-render-pdf-async-action\"><a class=\"wp-block-button__link wp-element-button\">Atsi\u0173sti PDF<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/socialinisverslas.inovacijuagentura.lt\/learning-platform\/verslo-modelis\/\">Kita tema!<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"has-text-align-center has-medium-font-size socialent-render-pdf-async-action-status\"><\/div>\n<br>\n<div align=\"center\" class=\"socialent-loading-indicator\"><\/div>\n<\/div><\/div>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Klientai Paskutin\u0117s mokym\u0173 temos yra skirtos geriau susipa\u017einti su savo klientais ir rinka. Da\u017eniausiai susiklosto taip, kad socialini\u0173 versl\u0173 naudos gav\u0117jai yra tie, kas i\u0161gyvena problem\u0105, ta\u010diau u\u017e paslaugas sumoka ka\u017ekas kitas. Tai &#8211; j\u016bs\u0173 verslo klientai. Nepelnius klient\u0173 prielankumo, niekaip negal\u0117site sukurti tvaraus socialinio verslo modelio ir u\u017etikrinti ilgalaikio finansinio stabilumo savo organizacijai. Kvie\u010diame&hellip;<\/p>","protected":false},"author":547,"featured_media":0,"parent":58,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-691","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rinka - Socialinis verslas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialinisverslas.inovacijuagentura.lt\/en\/learning-platform\/rinka\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rinka - Socialinis verslas\" \/>\n<meta property=\"og:description\" content=\"Klientai Paskutin\u0117s mokym\u0173 temos yra skirtos geriau susipa\u017einti su savo klientais ir rinka. Da\u017eniausiai susiklosto taip, kad socialini\u0173 versl\u0173 naudos gav\u0117jai yra tie, kas i\u0161gyvena problem\u0105, ta\u010diau u\u017e paslaugas sumoka ka\u017ekas kitas. Tai &#8211; j\u016bs\u0173 verslo klientai. Nepelnius klient\u0173 prielankumo, niekaip negal\u0117site sukurti tvaraus socialinio verslo modelio ir u\u017etikrinti ilgalaikio finansinio stabilumo savo organizacijai. 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